Senior Marketing Executive

Senior Marketing Executive

Key Responsibilities

The Senior Marketing Executive plays a key role in delivering brand growth and commercial objectives across Ehrmann Cornish Dairy’s portfolio. Working across Cornish Dairy Co. and Ehrmann UK, the role is responsible for the end-to-end execution of marketing campaigns, activations, and key brand channels.

This is a hands-on role that combines campaign delivery, channel management, and cross-functional coordination to ensure best-in-class execution from awareness to conversion to sale.

• Support the Head of Marketing and Marketing Director in delivering brand and sales growth across the UK and Cornwall.
• Assist in developing and executing marketing campaigns to drive brand awareness and commercial performance.
• Support new product development and launches, including packaging input.
• Lead event execution across the business, including consumer shows, trade events, farmer meetings, and internal engagement initiatives.
• Manage key marketing channels, with a focus on social media planning and performance:
• Run and report on consumer feedback surveys, including weekly online retailer feedback and monthly VYPER survey results.
• Brief, manage, and coordinate external agencies and suppliers, including PR, digital, and website partners, ensuring clear deliverables and strong output.
• ​Maintain website content and report analytics performance.
• Act as a brand guardian, ensuring messaging and creative consistency across all channels.
• Organise and attend consumer and trade events, acting as lead on smaller projects and brand experience initiatives.
• Support the wider commercial objectives through retail and promotional execution (competitor insight, performance data, retailer decks, promotional activity and creative roll-out)

 

Qualifications & Skills

Personal qualities and behaviour

• Highly organised and proactive, with a strong sense of ownership and accountability.
• Confident communicator with strong written and verbal skills.
• Commercially aware, with the ability to connect marketing activity to business outcomes.
• Creative thinker with a solutions-led mindset.
• Comfortable managing multiple projects in a fast-paced environment.
• Collaborative team player who builds strong working relationships across functions.
• ​Takes pride in delivering high-quality work with attention to detail.

 Essential skills and competencies

• Strong project management and organisational skills.
• Experience delivering marketing campaigns or activations end-to-end.
• Good understanding of the full marketing mix (social, PR, digital, events, retail).
• Experience managing or contributing to social media channels and content planning.
• Ability to analyse performance data and turn it into clear, actionable insights.
• Strong attention to detail across all communications and outputs. Confident working with Microsoft Office 365 (Word, Excel, PowerPoint)

 Desirable skills and competencies

• Experience managing agencies or external suppliers.
• FMCG or food and drink marketing experience.
• Exposure to trade marketing or working with retail customers.
• Experience with paid social campaigns and performance reporting.
• Familiarity with survey and insight tools (e.g. VYPER).
• ​Experience working with WordPress CMS website platform.
• Marketing qualification (CIM, mini-MBA, degree)

Company Overview

With a 200-strong Cornish-based workforce, we are proud to be Ehrmann Cornish Dairy, producing high-quality dairy products. Our brand, Cornish Dairy Co, represents the best of the county, both in people and the products we make. It’s a family, and we share those values in supporting one another to achieve success.

With a strong heritage of innovation and a deep commitment to quality, we work closely with over 40 local Cornish farmers to source the freshest milk for our clotted cream, yoghurts, butter, and high-protein desserts. We produce great-tasting, high-quality products loved by many in Cornwall, and are starting to make waves across the UK through increased distribution in major supermarkets.

Our ongoing investment in infrastructure, people, and partnerships is all about supporting a vibrant, future-focused UK dairy industry rooted in provenance, built on trust, and proud of where we come from.

What We Offer

• A creative and collaborative work environment where your ideas are valued, and your contributions are recognised.
• Opportunities for professional development and growth within the company.
• Competitive salary and benefits package.
• A supportive team that is committed to achieving excellence and delivering outstanding results.
• Competitive holiday allowance.
• Free award-winning products, you’ll never run out of milk and clotted cream again.
• Company events, including a company BBQ cooked by the senior team, throughout spring and summer.
• Local discounted gym membership at Snap Fitness.